"A Big Figga is someone who stands out in the crowd"
In 1997, 21-year-old Chicago native and University of Illinois student Ola Allibalogun decided to make a difference. Allibalogun, an athlete himself, realized how important it was for athletes and entertainers to create and maintain a positive public persona. His aphorism was that "A Big Figga is someone who stands out in the crowd". Through his indomitable creativity and motivation to become a difference maker, Big Figga Entertainment’s Marketing and Management division was born.
As we venture further into the millennium, the role of stardom becomes increasing more relevant in the everyday person’s life. Allibalogun’s goal for the marketing and management divisions were to help promote integrity, professionalism and self-esteem into the minds of the masses that reach for stardom and to those who believe they are destined to be on top.
Ali initially had only two people who were a part of the Big Figga family, his long-time friends and cohorts, Michael Dean and Benjamin Ross. Dean, a business-minded, finance student and teammate of Allibalogun’s, always had an intrinsically great sense of personal style. Ross, worldly renowned for his social skills as well as his determination & desire, shared in Allibalogun’s vision of being on top. From there the three set off to build, create, inspire, and share the success of an entertainment empire.
Since 1998, Big Figga Entertainment Inc. has exposed this lifestyle on the college campuses of University of Illinois, Illinois State University, and Southern Illinois University. They were also the first entertainment company to successfully combine two major university campuses for one huge event dubbed "The ISU-U of I Collabo Party." Over 5,000 people were in attendance. As Big Figga continued to gain notoriety they began hosting events in Chicago, Illinois, as well as Atlanta, Georgia.
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